In an easier and more engaging way
Dec 2024
B2C Web
Upper-funnel
Conversion Rate
What is the problem?
The previous design lacks excitement, misleads users with unclear navigation, and misses opportunities to highlight engaging events.
Lack of Engagement
The design feels like a plain link farm, resulting in low excitement.
Misleading Navigation
Users are not directed to the right place, with links leading to events without any clear indication.
Missed Opportunities to Highlight Events
The design fails to present good events that users might like, missing chances to engage them effectively.
How did this project help both the business and users?
Boost Excitement
Incorporate images and related information to make the page more interesting.
Improve Navigation
Show how many events are available to avoid pages without inventory.
Enhance Suggestions
Highlight popular events to grab users' attention and save them time.
Increased Engagement
Users are spending more time exploring categories and interacting with content due to better organization.
Reduced Drop-off
Streamlined navigation and relevant event displays decreased abandonment, boosting user retention.
Design Details
Chicago Bulls
12 Upcoming Events
Find Your Favorites Faster
Display the popular team in the selected category in users location, saving time to search for their local team in the whole list.
American East
Team
W
L
GB
New York Yankees
94
68
-
Baltimore Orioles
91
71
3
Boston Red Sox
81
81
13
Tampa Bay Rays
80
82
14
Toronto Blue Jays
74
88
20
American Central
Team
W
L
GB
Cleveland Guardians
92
69
-
Kansas City Royals
86
76
6.5
Detroit Tigers
86
76
6.5
Minnesota Twins
82
80
10.5
Chicago White Sox
41
121
51.5
American West
Team
W
L
GB
Houston Astros
88
73
-
Seattle Mariners
85
77
3.5
Texas Rangers
78
84
10.5
Athletics
69
93
19.5
Los Angeles Angels
63
99
25.5
More Data, More User Engagement
Highlight key sports standings to excite fans and guide them toward the most anticipated games. This enhances engagement on the page and fosters greater trust in Vivid Seats.
NHL All Star Game Tickets
0 Events
NHL Heritage Classic Tickets
0 Events
NHL Playoff Tickets
74 Events
NHL Stadium Series Tickets
2 Events
NHL Winter Classic Tickets
1 Event
Stanley Cup Finals Tickets
0 Events
Seamless Browsing, No Wasted Clicks
Display the number of available events within each link, helping users quickly gauge options and avoid clicking into empty event pages—making browsing more efficient and frustration-free.
Stray Kids
11 Events
New Jeans
23 Events
NCT
11 Events
(G)I-DLE
13 Events
IU
15 Events
See What’s Hot Right Now
Feature eye-catching images of top-selling artists and performers in the genre, parking excitement and recognition while guiding users toward trending events.
Final Product
My designs are now implemented across 41 sports, 18 concert genre, and 14 theater & comedy sub-category pages.
With the diverse nature of sports and their many sub-categories, I created separate templates for team-based and non-team sports, ensuring an optimized experience tailored to each sport’s unique traits.
Check out featured designs in the links below.
